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Content Automation. Software and contents synergy in buying process. PDF Print E-mail
Written by Maria Teresa Moschillo   
Monday, 27 October 2014 12:46
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Marketing automation is one of the fastest growing technology segments in business. More than a quarter of all Fortune 500 companies have invested in the software.

More than the 75% of those (who’ve invested in marketing automation) say that investing in processes and content is instrumental to success with the technology. In other words, to connect with the right buyers at the right time, companies need to combine an organized pipelined operation at every step of content creation through marketing automation softwares.

The concept of marketing automation is not new: launched in the latest ‘90s but well-known only in the recent 15 years, is now estimated by the analysts to reach $4.6 billion industry within 2016.
The competitive advantage is given by a perfectly combined implementation of the dynamic strategy provided by Content Marketing and Marketing Automation, leading to the more complete, innovative and successful concept of Content Automation.

 

Last Updated on Monday, 27 October 2014 15:48
 
Fashion Icons - part 3 PDF Print E-mail
Written by Redazione   
Friday, 17 October 2014 16:13
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candela_bis.jpeg Candela Pelizza Tricarico Novembre

 

 

New update for the Fashion Icons section.

 

Last Updated on Friday, 17 October 2014 17:39
 
Geometry and fashion have never been so much in agreement. Interview with Daniela Vinciguerra from Vuedu, an emerging Sicilian fashion brand for women. PDF Print E-mail
Written by Redazione   
Wednesday, 15 October 2014 16:19
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Daniela, you are the architect, designer and creative soul of your Sicilian brand “Vuedu”. How did you start this project?

My first encounter with the world of fashion was more incidental than you can imagine.
I always had a passion for textiles, but I always thought about textiles in relation to my work in architecture and interior design.
So much so that my first experience as a stylist came about because of an interior design project that I was working on. A customer fell in love with a fabric that I had used for cushions and exclaimed: “It’s so nice that it would even look good as clothing. Why not try to make a skirt with this fabric?”
That was the first piece of clothing I ever made. That was in 2007.
From that model of skirt I invented another, which them became on of my feature pieces, the so-called “engineering skirt”. It is a “one size fits all garment, with a simple system that makes the size range from 42 to 46 in an instant. It’s done very well, and since then I haven’t stopped.

 

Last Updated on Friday, 17 October 2014 16:29
 
Enterprise Mobility Management PDF Print E-mail
Written by Maria Teresa Moschillo   
Tuesday, 07 October 2014 17:37
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In a recent survey, “The Mobile Trust Gap,” MobileIron reported that of the 3000 respondents, 80% claimed they are using personal smartphones and tablets for work. In November 2013, 451 Research reported that 41% of enterprises increased spending on Mobile Device Management (MDM) in 2013, with 46% planning to do so in 2014. It’s clear; the question is no longer if but rather when and how businesses will bring mobile devices under management.

 

Last Updated on Thursday, 09 October 2014 09:04
 

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